I am a firm believer that you can–and should–judge a book by its cover. After working for a book publisher and now as a book reviewer, I have come to the realization that the time spent perfecting a book’s title and cover art is usually a pretty good indication of how successful the publisher thinks it will be.
I rarely re-read books. There are hundreds–thousands–of book out there that I want desperately to read, and my bookshelves are lined with dozens of tomes that taunt me when I walk by. (In a good way. I think.)